A.S. Phoon is the motorbike enthusiasts' one-stop service centre providing premium services for the last 30 years.

It seeks to customise its quality services to the needs of every individual customer - allowing customers to make their selection from A.S. Phoon's very own stable of bike brands to feed their insatiable desires, and providing financial and technical assistance. Through their continuous effort in fostering close relationship with its customers, A.S. Phoon has gathered itself its own congregation of not only die-hard fans but a circle of friends.

Situated at four strategically convenient locations, A.S. Phoon continues to serve you from every corner of the island.  
 

HISTORY

Soo Motor was founded by entrepreneur Mr Phoon Ah Sow in 1959, and was situated at Paya Lebar.

The company's focus on exceptional customer service and an extensive range of motorbikes are largely responsible for its successful growth through the years. With growth comes expansion, Soo Motor was renamed as A.S. Phoon in 1977.